Gelato Mio Grand Opening
Posted by Jerome on 16 July 2008
Last week was the grand opening of Gelato Mio, the first outlet of this new chain of gelato stores. What's so special about that? Well that is a London Business School MBA2009 and his wife MIFFT2008 who are starting that business! You have probably read on that blog that the 1st year of the MBA (especially the autumn term) is quite busy and that the fulltime master in finance programme is too. That is entirely true, so that shows you how determined these 2 students (namely Carlo and Simone) are! On the video you see the outcome and how successful the opening was, but what is not shown is how much time has been spent on studying the market, defining the project, financing it, finding a strategic location, bidding and negociating for a lease, registering to the local authorities, finding a chef, arranging the supply chain, advertising,... All that knowing that before September, neither Carlo nor Simone lived in London!
And now you're saying "Enough, enough, you're gonna make me cry. This is just another ice cream shop, it's never gonna work in London". Well that would be a big mistake. It's not icecream, it's gelati (Carlo explains the difference very well on the video) and it tastes damn good.
On the day it was open gelato bar from 2-5 PM, so needless to say I took the opportunity to try a few flavours (out of the 20+ available). And they are damn good, hard to say which one is best. I would shortlist pistacchio and hazzelnut though. When you go there, you have to try at least one of these.
For those of you who are going to the Notting Hill Carnaval (the day before school starts!) get off the tube at Holland Park, take a right and walk for 2 minutes, you're there! And don't forget to ask for a loyalty card, you will need one!