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Why did you choose London Business School?.....

Posted by Stuart on 23 September 2007

......the question I heard most during the 'Ambassador Tours' I did this weekend for the Open House Event at the school.

Open House Events

I was asked (very nicely) by someone from the Admissions Committee if I would not mind helping out on a Saturday lunchtime, showing prospective students around the school campus. I deliberated, wondered if I had space in my schedule, then realised that free lunch and beers in the Windsor were the highly prized award - SOLD! On a more serious note, I actually did want to get the chance to take people around MY school, somewhere I am proud of, and have the opportunity to chat in real terms as to why I chose the school over my other choices.

So we toured the campus and I was indeed bombarded by a number of questions from eager students, wanting to discover the 'real deal' about the school, the MBA programme and the reasons of a bona fide student for choosing the 'London Advantage'. I was somewhat surprised at some of the questions and when asked what the school indemnity policy was ("should I fall out of a library window or something"!!) politely pointed I was merely a glorified tour guide, moving on quickly to talk about my own spin on why London Business School is the best 'fit ' for me:

1. I personally believe it is the only top tier school that really does manage to get the right 'work hard/play 
    hard' balance and enables its students to develop a capture on work/life balance from the start.

2. The international diversity really IS a unique selling point over the US equivalent and as a Brit I am
    genuinely an 'ethnic minority' for the first time in my own country! There is not another school in the
    world that can claim to have 91% international diversity in terms of the host country whilst still managing
    to be located in one of the key cities in the world....plenty of European schools obviously have a great
    international mix but very few of these can boast a 2 year program OR major city anywhere nearby.

3. The students, school and staff do not take themselves too seriously and everyone knows exactly what a
    great brand London Business School without needing to 'sell' the school at every opportunity. It is a
    great place to learn, an amazing community to be a part of and an AWESOME place to socialise!

4.   Top MBA + London life + Great People = A Fantastic Experience......enough said I feel

Now before anyone reading this writes to the Admissions Committee asking how much I am being paid to put this stuff in my blog, I want to point out we are given a completely free reign when blogging and all of the above has been extracted from the dark recesses of my brain....I am a pretty honest type of bloke, and certainly not afraid to speak my mind when something does not work (as BT customer services will tell you!) but it just happens that the school has got it right and I am happy to have no gripes at this point.

So if you really want to know why people choose the school just pop along and ask us - the great thing about having such a diverse mix of people is that everyone will have a slightly different spin on it. The only real way to find out the 'weighted average' of opinions is to keep asking as many London MBAs as you can get your hands on and then read the reviews....that is what I did and can happily say it was 100% the right choice for me.

Roll on the 'London Advantage Oktoberfest' next weekend and please remember if you are going to attend an event that I happen to be doing tours at, I know NOTHING about indemnity or insurance!!!!

Enjoy these links and if you feel London is right for you then we hope to see some of around NW1!

FT MBA Rankings

London Business School News

Wikipedia - London Business School 


Hi Stuart,
You are absolutely right that London business school has so many great things that every body craves for. It is indeed a great place to learn, an amazing community to be a part of and an awesome place to socialise!

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